The insight of Henkel’s global employer branding campaign was based on the needs of the most promising employee generation: the young and digital. The campaign was made to challenge potential applicants with the over-all claim For Those Who Step Up. The Message: Henkel is for those who share their entrepreneurial mindset – the ones who have ambitions and are willing to take new challenges.

We set up the design concept and execution for Henkel’s employer branding campaign, which positions Henkel as an employer brand that understands younger generations and represents our present Zeitgeist.