Global Employer Branding Campaign

Agency RCKT Client Henkel Date 2017/18
Disciplines Campaign, Art Direction, Branding
Creative Team Andrea Cadorin, Anne Strandt, Eva Nerea Álvarez, Laura Mascarenhas

The insight of the “For Those Who Step Up” campaign was based on the needs of the most promising employee generation: the young and digital. The campaign was made to challenge potential applicants with the over all claim “For Those Who Step Up”. The Message: Henkel is for those who share their entrepreneurial mindset – the ones who have ambitions and are willing to take on new challenges.

We set up and executed the design concept for Henkel’s employer branding campaign, which positions Henkel as brand who understands the younger generation and represents our current Zeitgeist.


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