Agency: RCKT Client: German Federal Ministry of Economics and Technology Date: 2017/18 Disciplines: Branding, Digital Design, Motion Design Creative Team: Andrea Cadorin, Giacomo Donati, Laura Mascarenhas, Eva Nerea Álvarez, Alastair Fraser
The Federal Ministry for Economics Affairs and Energy launched the Digital Hub Initiative, aiming at driving innovation in Germany. RCKT role is to foster networking and cooperation between established businesses and startups, both in Germany and worldwide. The Digital Hub Initiative promotes Germany as one of the leading players on the global digital scene.
We developed the lively and playful visual identity which successfully visualises the different actors from the Germany digital scene.