Agency RCKT Client Siemens Date 2018 Disciplines Branding Creative Team Andrea Cadorin, Eva Nerea Álvarez
With the aim of fostering digital transformation at Siemens, their Global Learning Campus has put together a broad portfolio of measures called “Learning for Digitalization”. These learning offerings impart new skills and lay the foundation for a new culture of digital transformation at Siemens.
RCKT supported the positioning of the program at Siemens’ Top Management and developed one central visual language to unify the measures within the portfolio of “Learning for Digitalization.” This umbrella design also finds itself in the communication strategy and selected measures. These measures include mailings as well as, online & offline concepts.